Dolce&Gabbana Beauty presents The Only One, a new fragrance that captures the essence of sophisticated and hypnotizing femininity.
It joins The One range, bringing a modern olfactory signature to the classic and iconic scent.
The new Eau de Parfum introduces a new facet of the Dolce&Gabbana woman: with a warm and vibrant spirit, The Only One celebrates this woman, her radiant allure, her innate joy of life. She is the center of attention in any occasion. She is The Only One.
British actress Emilia Clarke perfectly embodies this woman.
THE FRAGRANCE
The Only One’s signature lies in the surprising combination of violet and coffee giving life to an enchanting floral gourmand scent. Like the woman it represents, the fragrance is an interesting play of opposites. It is from this fusion of the unexpected that it draws its appeal.
The violet opens the fragrance, combining with subtle touches of bergamot to create a lively, fresh and juicy bouquet. At the heart, seductive notes of rich coffee are blended with charming iris. Finally, the warm base of vanilla and patchouli lends a tactile, comforting quality, enveloping the senses in an opulent embrace.
THE PACKAGING
Showcasing a new design, with squared graphic lines and a weighty, grounding base, the bottle evokes the sophistication of The Only One woman. The peach hue of the fragrance reflects her warm glow, while the gold ring detail adds a final touch to the design. The black lacquered outer pack, with gold detailing, conveys the same feel of elegance.
THE NEW ADVERTISING CAMPAIGN
Italian filmmaker Matteo Garrone, in his second collaboration with Dolce&Gabbana Beauty, shot Emilia Clarke in Rome, in an authentic trattoria. Emanating her natural warmth and characteristic charm, the protagonist reveals her talent as a singer as well as an actress.
The movie tells the story of a shared moment between The Only One and her loved ones. The film opens with Emilia having dinner with friends, next to her a group of local musicians plays the traditional Italian song “Quando, Quando, Quando”. Encouraged by her friends, Emilia starts to sing and is soon cheered on by the crowd. Her voice and natural aura captures everyone’s attention: all eyes are on her, she is The Only One.
For the print campaign, photographers Morelli Brothers, captured the vibrant energy of the scene, showcasing the spontaneity of the moment.
