The new Emporio Armani advertising campaign for spring/summer 2015, shot in Santa Barbara by Boo George.
Set on the seashore between the dunes and the beach, against a clear blue summer sky, in the powerful yet soft light of sunset, the shots convey calmness and harmony.
The metropolitan allure of clothing featuring determined graphics and shiny surfaces communicates fluidly with the environment, creating a contrast between natural and artificial with a strong evocative power.
The scene features models Matt Trethe, Andy Walters, Jakub Zelman, Vittoria Ceretti, Julia Banas and Antonina Petkovic, shot alone as well as in groups. Volatile, they express the energy of the present, looking towards the future.