The Emporio Armani Swiss Made Autumn 2016 Collection reflects the geometric structures and pure, flowing lines of the Art Deco movement of the 1930s and ’40s. New tonneau-shaped cases and the first automatic open-balance wheel timepieces effortlessly meld Swiss craftsmanship, Armani design heritage, and modern style.
The result is the ultimate expression of elegance and complexity.

Sophisticated and timeless, the Classic Collection introduces a new tonneau-shaped case for both women and men, inspired by Art Deco design and the Classic platform’s signature details. Embodying Armani’s signature refined femininity, the ladies’ tonneau gleams with a rose gold case and distinctive hand-assembled multi-link bracelet, white mother-of-pearl dial, and genuine diamond indexes. These luxurious details evoke the organic style and harmonious grace of the Art Deco movement.

The elegant and soft silhouette of the Fluid Deco collection is reinterpreted in a new execution for Fall 2016. Combining smooth, feminine lines with signature Emporio Armani precision, the Esedra collection introduces a more casual, yet still refined, addition to the offering. These watches come to life with an Armani blue saffiano leather strap and rose gold case, or are rendered in stainless steel with a three-link bracelet accented by a single, flowing facet down the centre links. The petite 32mm round case with faceted sides is complemented by a white mother-of-pearl dial with applied rose gold or genuine diamond indexes, and a 60-second track encircling the outer dial.


Emporio Armani Swiss Made’s premier automatic open-balance wheel watch elevates the sophisticated design of the Classic Collection and features a breathtaking window into the heart of the movement, located on the front of the dial. The movement is highlighted by a new dial execution, featuring a stamped flowing texture, while an exhibition caseback offers a full view of the automatic movement gears from the back of the case.

Combining bold design and racing-inspired details with the DNA of the Classic case, the men’s limited-edition SPORT features added functionality and elevated design, including a Swiss automatic chronograph Valjoux movement and exclusive titanium case. This high-energy timepiece is finished with a sleek gunmetal sandblasted dial enhanced by a tachymeter, and black rubber strap. Alternatively, the chronograph SPORT is available with a more elegant approach to its bold design – enriched by a polished and brushed rose gold case and brown alligator strap.

The Emporio Armani Swiss Made Autumn 2016 Collection will be available from select retailers worldwide from August 2016.

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Last update: il 10.10.2016