Thursday, 25 March 2010 - watches

TECHNOMARINE RE-EMERGES AS A LEADER IN INNOVATION AND DESIGN

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TechnoMarine, the game-changing Swiss watchmaker, has entered a new era of creativity and technical distinction, under the guidance of its recently completed leadership team. Christian Viros was joined by Vincent Perriard and Steven E. Cohen in the second half of 2009. Together, the team is strategically re-focusing and re-energizing the brand.
Christian Viros, the former CEO of TAG Heuer and President of LVMH Watch & Jewelry, presides over TechnoMarine as Chairman of the Board. He is also an investor in the firm. Viros is widely admired throughout the watch industry for turning TAG Heuer into a powerhouse over the course of his tenure there, in the late eighties and nineties.
Vincent Perriard joined TechnoMarine as Group CEO in August 2009, after three years as the President of Concord watches. At Concord, Perriard was responsible for the brand’s evolution into a cutting-edge, ultra-luxury brand. Prior to that, Perriard owned his own brand strategy company and held executive positions at Audemars Piguet and Hamilton watches.
Steven E. Cohen signed on as CEO of TechnoMarine North America in August 2009. He previously spent nearly 20 years at the Movado Group, where he served as President of the Group’s Canadian division, and, most recently, as the President of the Americas for the Ebel brand.
With its new leadership team in place, TechnoMarine is poised to make waves in the market.
Designs that are at once both daring and streamlined, sophisticated colors with universal appeal and technical ingenuity will be the hallmarks of the brand. Geared towards both city-chic and fun-in-the-sun lifestyles, the TechnoMarine universe will easily take the wearer from one destination and activity to the next.

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