Friday, 21 May 2010 - kidswear

Boss kidswear Collection

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Reflecting the positioning of the different BOSS lines, the collection offers versatile fashion ranges in three lines with a rich array of looks keyed to children’s needs in formal-, leisure- and sportswear. Young, upcoming urbanites will love these looks, which are both clean and in step with the latest trends. They will have freedom to compose their favorite wardrobe, by wearing each the looks of each line individually, or mixed for a unique BOSS style.

Premium Line ...
Inspired by the sartorial art of the BOSS brand, the Premium Line lends fresh young flair to the classics of the male wardrobe.
BOSS boys stride through the city, armed with high-tech toys – and always connected to the scene and to their friends. They like formal styles, but prefer things slightly off-kilter: the classic shirts feature adventurously mixed stripes and bold collar finishes, and when it's cold outside the checked down jacket adds a casual touch on top.

For a smooth silhouette on dress-up days, there is a striped tailor-cut suit in a comfortable blend of cotton and stretch. Or the classy denim or two-tone velvet slim-line trousers paired with a fitted shirt. A sailor top with reworked stripes takes up an easy friendship with a form-fitting suit jacket.
Adapted from the adultwear, the men’s overcoat is reborn in a cotton twill version – the ideal winter piece for the style-savvy young gentleman.
Perennial denims in blue and black versions partner with elegant knits, some featured in cashmere and some sporting oversized herringbone patterns.

As in the menswear, blue is the keynote color in a new breed of elegance. And it goes hand-in-hand with black. Blues tell a cool story and extend from dark navy to bright sky, enhancing the neutrals (black, mottled gray and white).

Lifestyle...
This weekend line cultivates a relaxed, elegant style for globetrotting kids who love the excitement of travel! The capitals of fashion are their destinations: departure signs for London, Milan and Paris take pride of place on the tops. And when it's time for takeoff, airport signage shows the way with pictograms of planes on a print-look tie or 3-D rubber appliqués.
The look relaxes along the road: fine striped knits are worn suitcase-crumpled and big-check blousons reveal peppy yellow lining details.

It's first class all the way in warm knitwear and jacquard styles that contrast with ultra-clean pieces, such as the leather trench or coated parka.
Shades of brown connect with black and white; canary yellow adds spice.

High Tech Sports Line...
Skiing in Gstaad, sailing around the world, or following Formula One on the top circuits ... all the thrills are here! Performance fabrics enhance the comfortable looks. These clothes are made for action: take the reversible anorak in ultra-thin nylon or the skiing pants in coated canvas. Sailing, skiing and racing are revisited in a graphic theme featuring embossed and reflective prints. Embroidered, eye-catching badges add a dash of fun.
Shades of gray are highlighted with flashes of orange and violet.

GIRLS Line...The girls' collection tells three stories that mirror the clean, contemporary elegance of the BOSS Womenswear collection.
Active and modern-minded, the BOSS girl loves pared-down looks with understated touches of grown-up glamour.

Premium Line...
Contrasts interplay in every way: tailoring meets fluidity, matt meets shiny, and classic fabrics meet innovative cuts. The big-city girl will enjoy experimenting with looks that offer both ladylike elegance and everyday wearability.

The smart tailored style blends with a relaxed feel, spinning the thread of budding femininity. Watteau pleats reshape the line of a wool overcoat, while knitted details add contrast and depth to the collars of winter coats and big-daddy waistcoats. A matching suit jacket and trousers make a beautifully sophisticated statement in wool tweed.
Knits are reinvented: the milano rib comes in sunburst creases, modal knits update pleated blouses and pretty puff-neck tops.

A subtle smattering of silver glamorizes the looks: eye-catching effects star in sparkling vintage-style prints, scripted signatures grace the cuffs of blouses, and iridescent nuances enrich a flowing dress. A finely drawn feminine face with a hologram look features on tops.
The basic spectrum of black, taupe, white and ecru is counterpointed by a shimmering red.

Casual Line...
Easy elegance sets the tone in this heartwarming, cozy theme. The outfits are just the thing for lounging on a winter weekend: airy checked blouses and skirts come in a fancy violet/blue twin-tone style and are designed to be worn with leather jackets. The handmade-style accessories project a cool attitude, topped off with knitted caps and berets for the total look.
"His" clothes are borrowed and reworked for a handsome twist: the knitted waistcoat emulates a men’s suit, while the striped shirt worn over herringbone shorts introduces a modern interpretation of masculine/feminine role-swapping.
Monochromatic brown themes pair with the essential navy, accentuated by touches of violet and camel and enhanced by cognac leather detailing.

High Tech Sports Line...
This season, girls go tech too as they head to the slopes at Gstaad!
Intelligent design and wearing comfort combine in the Sport Line. Designed for sliding down the slopes, the featherweight nylon anoraks are reversible, and the foam-back fleece cardigans tell a two-tone color story.
Jacquards parade fancy snowflakes and stylized heraldry.

Knits and accessories adorned with mohair are in line with the winter mood – and destined to become cherished favorites!
In the colors, splashes of fuchsia pink brighten up the winter base of black and ecru.

Boss kidswear Collection

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