Thursday, 10 June 2010 - trade news

Brioni’s 65th Anniversary

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To mark 65 years since its foundation, the historic Brioni label will celebrate the success it has achieved so far in the magical setting of the Castello Sforzesco in Milan.
65 years of history, research, creativity and innovation.
Over the years this enduring excellence has led Brioni to branch out, to expand in the new markets and to consolidate its traditional ones.
What Brioni represents today is a series of microcosms with different histories and experiences that have allowed the brand to diversify its product offer and at the same time maintain its identity – synonymous with style and elegance.
And so Brioni men and women, always distinguished for their excellent style, are supported by a wide range of sophisticated accessories: for the 65th anniversary a limited edition “Brioni” fragrance has been launched – inspired by the famous “Good Luck” fragrance of fifty years before – and is available at the single brand boutiques.
The company’s archives, which are recognised by the Ministry of Culture as being a legacy of particular historical interest, contain 65 years of the company’s history and have always been a point of reference for researching new lines and products. Brioni has never surrendered to or pandered to fashions: its products go far beyond the trends of the moment, being extremely modern yet classic in style, and are always made from the highest quality prized fabrics that make all its creations unique.
The event at the Castello Sforzesco will not be the climax but a starting point for celebrating the past and highlighting what is yet to come.

Brioni’s 65th Anniversary

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