Tuesday, 22 June 2010 - --

SUN AND THE CITY FOR GIORGIO ARMANI

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“Whoso would be a man must be a nonconformist”
Ralph Waldo Emerson

Combining classic taste with measured traces of nonconformity. Constructing an aesthetic awareness that enables one to challenge conventional attitudes. Bringing a touch of sunshine to the classic Armani palette – beige, greige, smoke, black and white –, introducing yellow and chartreuse green to light up handkerchiefs, ties, the lenses of sunglasses and belts. Like a ray of summer light.
Key points of a style focused on the body, emphasising the figure: double breasted jackets with natural shoulders, shorter proportions and bias cut at the hem to convey a sense of lightness. Trousers, with narrow hem and double dart, and now much longer, create fluidity while retaining a slim hip line. Sophisticated and practical shirts with collars that rework the celebrated strip design, an Armani classic, featuring press-studs covered in fabric. Super light but chunky materials with a lovely crisp feel. Pierced leather with raised prints and embroidered geometric motifs. Waistcoats cut short at the hem to replace shirts under jackets. Iridescent buttons for a shimmer of light. Sportswear fabrics with a techno finish (Kevlar) resembling sailcloth. Trousers in gingham print, teamed with a gentleman’s jacket for an ironic take on the traditional dandy.

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