Sunday, 27 June 2010 - menswear

Identity, research, contemporaneity by Mila Schön

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Identity, research, contemporaneity define the path followed by Mila Schön to create S/S 2011 collection.
Contrasting stylistic features of the Maison, which is identified from double-face clothes, and a new interpretation of this item with a modern point of view, with silhouettes, cuts and colours that make topical the concept through which the brand became famous all over the world.
A precise, easily recognizable style that enhances the value of double working, with a research linked to the theme of lightness for wool outerwear worked with exclusive cuts, for double-face silk knitwear and cotton casual clothes.
Extreme recognizability also for another concept linked to the creative path of Mila Schön: the “Portofino” to outline blazers, trousers, Bermuda shorts and polo shirts with light contrasting outlines, that bring one’s mind to summer, and to an original interpretation of colour.
The colour palette is linked to refined but unusual tones of colour: summery mélange greys cut by aquamarine blues, less deep blues lit up by sunnier yellows; hints of brilliant green characterize each item, each tie, each accessory.
Accessories: bags, belts, small leather goods and shoes have a completely new Travel guise.
Linked to the aesthetic features of clothes, that is to say to the concept of “casual chic”, they develop the following lines: leathers matched to canvas, light, very soft suede and pvc characterized by three-colour-printed Chevron step pattern. A Travel line that is light, elegant and extremely functional.
A stylish collection where tailoring and exclusive Made-in-Italy working are the protagonists of the innovation of the Milanese Maison.

Identity, research, contemporaneity by Mila Schön

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