From the 2nd to the 5th of April, Marni Prisma, the non-celebratory series of happenings developed on the occasion of Marni’s 20th anniversary, continuing its year-long journey has stopped in Tokyo for the opening of the Marni Blossom Market.
Held along four days at Light Box in Aoyama, Marni Blossom Market conveyed Marni’s multifaceted identity in a fluid, inclusive way, mixing installations, sensations and products in an all-surrounding, fluid experience.
Ideally linked to Marni Flower Market in Milan and Marni Roof Market in Hong Kong, yet autonomous in both layout and offer, Marni Blossom Market mixed the vibrant energy of a real market with Marni’s composite DNA. As everything in Marni Prisma, it was conceived to last for a limited amount of time, involving everyone who wanted to participate.
Marni Blossom Market was a succession of experiences that viewers could make their own, following personal paths, just like the Marni collections are made up of pieces that each customer can combine in individual ways.
The core of the event was a video created by illustrator Brian Rea and video maker Pablo Delcan displayed on wooden boxes shaped like home-made tv sets. On the night of April the 2nd, the video was projected on the windows of the venue, turning the whole set into a giant light box. The short animation movie described, with Rea’s signature dreamy spontaneity, the journey of Marni Prisma from Milan to Hong Kong to Tokyo, creating a surreal continuity that catches the essence of Marni.
Marni Blossom Market allowed the public the possibility to shop, bringing home a unique piece of this un-repeatable event. Products were displayed on abstract sculptures created by artists in Colombia, wooden tables and foam boxes.
Apart from flowers, there were many new items for sale: fabric shoes made by Japanese artisans using Marni archive fabrics, leather sandals hand-painted by Italian artists of the Art Brut movement; pvc vase holders decorated with Marni archive prints; the Dot bag, a net made of saffiano leather printed with archive motifs; fabric sacs and Marni Flower Market striped shopping bags; jewelry made with Marni vintage foulards, vintage 50s pins reinterpreted with Marni iconic elements. Also on sale a selection of sculptures from the Marni Animal House project, picnic cloths and printed wrapping papers.
The Japanese customers also enjoyed the possibility to personalize some products: assembling jewelry at their own whims and instant-printing t-shirts.
On the side, Marni Blossom Market also spanned a decoration workshop for both children and adults, using flowers and cardboard silhouettes.
The project reaffirms Marni’s commitment in favor of charity initiatives: total of the proceeding derived from the sale of products will be in fact donated in support of the Vimala Association (www.ass-vimala.org).