Special edition.
Limited edition of 899 hand-numbered copies.
Every copy is a unique volume enriched with exclusive original fabrics provided by the Fashion House and applied by craftmen.

A volume as an object. A volume conceived as an element of design where images, texts, original fabrics, drawings, graphics, colour trials, dress patterns dialogue with one another. Missoni. The Great Italian Fashion celebrates language and style of an elegance that has become artistic expression, cultural and social revolution since the early 1950s where Rosita and Ottavio Missoni launched their entry into fashion, with a capacity for experimentation that never betrayed the spirit of their origins in the decades to come.

Their key word is recognisability. And it is precisely the recognisability of their graphics, hues and lines that verge on infinity that we find gathered in the introduction to the book Missoni by Missoni, a kind of collection of highlights of ‘Missonology’ accompanied by iconic shots from the 1950s to the present in a purely evocative sequence. The volume is then divided into thematic sections, each introduced by text that includes the words of the Missonis themselves, who highlight the critical artistic decisions that contributed to the success and recognisability of their fashion house.

Missoni: The Great Italian Fashion

On Beauty and Harmony looks to the past and offers the history of the brand, from the inventions and unique stylistic features to the patterns that made it famous. Not just colour, stripes, zigzags and the ‘put-together’ look, but also black and white and special attention to innovative, international tailoring. What you will find here is a kind of illustrated timeline made up of the stylistic, conceptual, technical and cultural features that have underpinned the Missonis’ international triumphs. And it is their international triumphs that are the focus of the section From the Runway Scandal of 1967 to the Neiman Marcus Fashion Award in 1973, which covers the fundamental steps that led the house to global recognisability, in the 1980s also winning fame for imaginative collections for the home and important collaborations with the world of cinema and theatre, which are illustrated in turn in the sections Missoni Home and Fashion and the Performing Arts.

Missoni: The Great Italian Fashion

The Missonis in the World of Theatre, Opera and Cinema. From runways and theatre sets the world over, the Missonis’ creative path also naturally led to the exhibition spaces of great museums, as we see in the celebratory section of the pictorial and graphic art by Ottavio Missoni and in the final section of the book, An Artful Style. Stripes, Zigzag and Abstract Creations. The patchwork pullover worn by Lino Capolicchio on the cover of L’UOMO Vogue in 1971 became an art installation when displayed in museums, part of a whole made up of hangings designed independently of fashion, but also colour charts, furniture and clothing, created intentionally and unintentionally as works of art. Fearlessly, however. Because, as Maria Pezzi said already at the end of the 1970s, even though they are pieces worthy of a museum, “wear them, too”. This is how the Missonis’ fashion became contemporary language, visual culture that has become an integral part of our history.

Missoni: The Great Italian Fashion

Features of the volume
Size: 30 x 33 cm
Pages: 348
Edition: 899

Author: Massimiliano Capella
Massimiliano Capella is the Professor of Costume and Fashion History at the Bergamo
University, Italy.

Editorial Coordination: Luca Missoni

Introductions: Mario Boselli, Luca Missoni
Mario Boselli is the Honorary President of the Milan-based “Camera Nazionale della Moda Italiana,” which promotes Italian fashion internationally.
Luca Missoni is the Artistic Director of the Missoni Archive and curates museum exhibitions for the brand.

Volume designed by Scripta Maneant Editore Bologna Italy © 2019 in collaboration with Archivio Missoni and Fondazione Ottavio e Rosita Missoni

Text: Italian/English

Cover and binding
Cover in boards coated with matt laminated Sirio Pearl Oyster Shell;
Application of an iconic-fabric linked to the history of the Fashion House’s creations;
Bodonian binding;
Spine and headband leather;
Lettering of spine and cover printed in gold foil.

Missoni: The Great Italian Fashion

Interior
Application on ten pages of original fabrics provided by the workshop of the Fashion House; Transparent PVC sheets that make it possible to chromatically break down a study of shapes and colours by Ottavio Missoni, from an original signed page;
Paper pattern on special paper that reproduces an original drawing from 1977 by Liz Griffiths; Reproduction in insert of magazines’ historical covers that are particularly significant for the history of the Brand and its Italian and international fame.

The book is part of the collection La Grande Moda Italiana | The Great Italian Fashion

Available at missoni.com and scriptamaneant.it from October 2019.
Preorder from July 2019 on scriptamaneant.it and missoni.com

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