Miu Miu is continuing its expansion in China, opening a new store in Chongqing, the biggest and most populated directly-controlled municipality in the People’s Republic of China, with a population of almost 29 million inhabitants.

Situated in the prestigious World Financial Centre, the 500m2-store extends over two levels and showcases the full range of Miu Miu collections.


The design is striking for its sophistication and splendour; the glass front and backlit steel sheet curtain reaches a height of 16m and extends horizontally for more than 30m.

Brushed steel sections set the rhythm and frame the window displays and light boxes.
An exquisite black matte marble staircase connects the two floors on the inside, where the brand’s signature traits emerge alongside contemporary design features.

The store, designed by architect Roberto Baciocchi, features several spacious rooms outfitted with damask wall fabric, floor-to-ceiling mirrors and original display niches in clear honeycomb acrylic and polished steel.

The use of the classic and contemporary side-by-side combines with the palladian marble floor and honeycomb acrylic ceiling to create a very sophisticated atmosphere.

Miu Miu Chongqing WFC, Shop L1-112, Chongqing World Finance Center, No. 188, Minzu Road, Yuzhong District, Chongqing, 400010, China.

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