Prada opens its first store in Saint Petersburg, in a historical building on Bolshaya Konyushennaya Street, in the heart of the city’s shopping district.
Designed by Italian architect Roberto Baciocchi, the almost 400 square-metre store showcases the men’s leather and accessory collections and the women’s ready-to-wear, shoes, leather goods and accessory collections.
The entrance is in the middle of the storefront with a display window on either side, framed by polished, studded steel profiles.
The interior is split into two spacious areas. The first presents the signature hallmarks of Prada’s global identity: black and white- chequered marble floor and green fabric-clad walls into which sleek display niches have been set.
The following area, offering the women’s ready-to-wear collection, has an intimate feel which is enhanced by the light flowing through the louvered windows on the ceiling and reflecting on the perspex and glass fitments.
Green velvet sofas and polished-steel and perspex tables add a final touch to the interior design, set off by the black and white- chequered carpeting.