A neologism that captures the essence of a style that has its coherence rooted in continuous evolution. Charm, in the sense of elegance and sensuality, but also of magic and femininity.
#GANewNormal : Giorgio Armani unveiled the Giorgio Armani Spring/Summer 2016 New Normal campaign in Paris, shot by Peter Lindbergh.
Beatrice Borromeo wore a Giorgio Armani Privé cocktail dress in black silk crêpe and powder-colored silk satin top and a black coat with slightly flared line.
Giorgio Armani continues its collaboration with CONI, Italy’s National Olympic committee.
The Armani universe has always shown a clear aesthetic vision. It clearly and concisely expresses a mindset that focuses on individuality and the creation of a self-sufficient style that doesn’t take notice of trends.
The opening of the boutique coincided with the Longines Athina Onassis Horse Show (June 4 to 6), the famous international equestrian event sponsored by Giorgio Armani.