Prada – fw 2015/16

The Infinite Palace for the Prada FW 2015 Women’s fashion show

For the Prada FW 2015 Women’s fashion show, AMO disguises the existing room into a classic enfilade of rooms, gradually changing proportions as in an abstract mannerist perspective. As opposed to a single stage, the new sequence of spaces multiplies and fragments the show into a series of intimate moments. The progression through the connected […]

Prada S/S2015 woman show

Prada Women’s Spring/Summer 2015

For the Prada S/S2015 woman show, AMO designs indoor dunes. In between a cave, a desert, and an indoor playground, the set up questions the relationship between outdoor and indoor: purple colored sand invade the space, redefining the existing architecture elements, modifying proportions, turning the show into an unexpected landscape. Based on a concentric organization, […]

Prada Men’s Spring/Summer 2015

Prada Men’s Spring/Summer 2015

Prada Fashion Show: For the SS 2015 man show, AMO designs a large water environment.


James McAvoy for the Prada menswear fall/winter campaign

#AnnieLeibovitz photographs Golden Globe nominated #James #McAvoy for the #Prada menswear fall/winter campaign.

Prada opens a new store in Xian, China

Prada opens its second store in Xian, China

Prada opens its second store in Xian, China, inside the recently renovated, prestigious Modern Capital Printemps mall. The 1066-square metre boutique, designed by architect Roberto Baciocchi, extends over one floor and presents women’s and men’s ready-to-wear, leather goods, accessories and footwear collections. The store front, stretching externally for more than 65 metres, and for 50 […]

‘Harlem Renaissance’

Prada Iconoclasts presents Edward Enninful’s ‘Harlem Renaissance’

Prada women’s and men’s Monte Napoleone stores, inspired by the energy and original thought of the ‘Harlem Renaissance’.