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Emporio Armani SS 2015: Blue is the Code

Cornflower blue finds itself centre stage as the main hue for the new Emporio Armani collection.
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Cornflower blue finds itself centre stage as the main hue for the new Emporio Armani collection. This profoundly intense shade of blue lends each garment significance, evoking a style and modernity that supplants any notion of that which is overly classic.

Paired with optical white and a white that fades to grey, it creates a synthesis of plays on colour and underlines a feminine silhouette that is dynamic with a sporty look.

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Profiles, stripes and maxi-stripes punctuate variable shapes, from shorts and voluminous trousers to a curled skirt that the contrast between white and blue renders particularly striking.

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Surprising contrasts of materials accentuate the lightweight nature of the collection and its dynamism; for example, crisp and invigorating cotton paper paired with semi-transparent pvc that, seemingly with movement, comes out from under faded cornflower-blue skirts is seen in fit-and-flare dresses and precise forms in a transparen quality that also has substance. pvc is also found in accessories, primarily in bags and sporty footwear.

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