Fashion & Runway

The lights of Hollywood shine brightly in the warm air of Los Angeles as Maison Chanel presents its Cruise 2023/24 collection, paying tribute to the unforgettable glamour of the ’80s. Paramount Pictures Studios, a symbolic place in the film industry, serves as the backdrop for the preview of a collection that promises to be as audacious as it is nostalgic.

The Cruise collection has always been tied to the imagery of travel, and Los Angeles, the cradle of art, entertainment, and the avant-garde, reveals itself as the ideal location for the runway and a parterre filled with VIPs and stars. The palette is alive: vibrant colors and metallic reflections dominate the runway, intersecting with the distinctive codes so dear to Mademoiselle Chanel – bows, pearls, tweed, and of course, the iconic C.

The artistic touch of André, whose two-tone posters adorn the walls of the City of Angels, and the photography of Inez & Vinoodh, come together with the creativity of Virginie Viard to create a darn cool proposal. Actress Alma Jodorowsky, Chanel’s ambassador, embodies the essence of this collection, a fusion of sporty chic and glamour, pAll Postsractical and elegant, with mini tops and pastel knit shorts, gem-studded bikini jewel and high-waisted shorts.

The collection itself is a journey back in time, a return to the iconic ’80s, to the excesses, the splendor, and the audacity that characterized them. The palms of Los Angeles, a symbol of the city, are embroidered on evening dresses, adding a touch of sophisticated refinement.

The cropped t-shirts with the number 5, the sparkling leg warmers, and the skateboards embody the sporty energy and effervescent atmosphere of Venice Beach. As the evening falls, the sequin and paillette-studded dresses steal the show, ready to make us shine like Hollywood stars, alongside refined skirts, perfect to pair with a sophisticated top for a casual but absolutely elegant look.

The fashion show is an invitation to dream, dare, and live life, en style Chanel.