The JOEONE Spring/Summer 2023 Collection takes us on a journey to the China of the Song Dynasty, a time of great refinement for Chinese civilization and economy. Designer Louis-Gabriel NOUCHI leads the creative process, drawing inspiration from the aesthetics of the era as synthesized by two celebrated naturalistic paintings, to create a modern collection with a strong sporty-outdoor appeal and innovative fabrics.
For the choice of colors and patterns, JOEONE draws from the brush of Wang Ximeng, the artist behind the iconic painting “A Thousand Miles of Rivers and Mountains”, a court painter under the guidance of Emperor Song Huizong, known for his refined aesthetic taste.
JOEONE is a Chinese menswear brand that has been focusing on creating men’s pants for 33 years, becoming the industry leader in the Chinese market just 10 years after its debut.
JOEONE’s collections feature an urban style, where exceptional corporate expertise converges in a wide range of pants with innovative and high-performance fabrics, designed for every occasion. Thanks to their attention to detail, JOEONE pants are suitable for both a casual look and a formal occasion.
After its success at past editions of Paris Fashion Week, JOEONE made its debut at Milan Fashion Week together with Creative Director Louis-Gabriel NOUCHI, continuing its mission of innovation in menswear.
With over 2,000 stores distributed in 31 provinces in China, JOEONE is sold on digital platforms such as Tmall, JD.com and Wechat Mail, and offers VIP customization services through its sales channels.