The extraordinary Burberry tradition meets innovation digital in a world full of color, with light fabrics in bold cuts inspired by the fresh charm of English gardens: thus, Burberry presents previewed its Prorsum Womenswear Spring/Summer 2015 collection; live from its custom-built venue in London’s Kensington Gardens.
The collection, named ‘The Birds and The Bees’, includes bright book cover designs, oversize butterfly prints and hand-drawn honey bees, which were referenced on the hand-painted runway and illustrated on the transparent roof above the 1500 guests.
The classic British brand adds a touch of glamour thanks to prints and digital forms recreated on jackets and trench coats made from combinations of different fabrics, like indigo denim and silk degrade. The skirts are full of drapes, dresses surround themselves with tulle, bees and birds in large stylized designs.
The accessories colorful show small bags with square and basic shapes, like the Burberry Mini Bee Bag. Models showed off a makeup that is inspired by the world of birds and for bee, with an iridescent glow, tawny eyes with shades of nude lips and deep ruby red.
Preview nails in shades of blue, green, pink azalea and hydrangea.
Among the guests who attended the fashion show in London British models Kate Moss and Cara Delevingne, who appear together in the current My Burberry fragrance campaign, as well as photographer Mario Testino; actors Naomie Harris, Dakota Johnson, Vicki Zhao, Ko So Young, Gala Gordon, Jamie Campbell Bower, Anushka Sharma and Araya A. Hargate; musicians Paloma Faith, Rae Morris, Rhodes, and Joey Yung; model Amber Le Bon, media personalities Cat Deeley, Donna Air, Olivia Palermo, Raya Abirached, Elena Perminova and Harvey Weinstein. British singer-songwriter and Burberry Acoustic musician James Bay performed the live soundtrack to the show.
Tweet Purchasing is latest step in the brand’s digital evolution offers a new way for Burberry customers to shop. Twitter customers in the US were given the first opportunity to purchase a limited number of the new S/S15 runway nail colours in-tweet, as soon as they appeared on the runway. Extraordinary collaboration between Burberry and Youtube to massively extend the access audiences have to different elements of the S/S15 show and its content.
Outerwear and bags from the collection are now available to purchase and personalise exclusively on Burberry.com until Monday 29 September. Pieces from the runway will be made to order for delivery within nine weeks, allowing customers to be the first to own pieces from the collection, months before it arrives in store.
Di Claudia Tirendi