Miu Miu continues its expansion in northern China opening its first store in the prestigious Charter Shopping Centre in the city of Harbin.
Designed by the architect Roberto Baciocchi, the space occupies a single floor over an area of 220 square metres.
A glass façade is backed by a pale gold perforated metal curtain and punctuated by large metal light boxes featuring the current Miu Miu print advertising campaign. An imposing black marble entrance invites visitors inside.
The interior is divided into three distinct areas dedicated to ready-to-wear, leather goods and accessories and footwear respectively. These are reached via glittering mirrored passageways marking a change in ambiance.
The iconic Miu Miu gold damask covers walls and lines display niches crafted in polished metal creating a juxtaposition between the traditional and the modern, the feminine and the more hard-edged. Metal-framed glass display counters are placed centrally in each room ensuring product is showcased in an elegant and eye-catching manner.
A perforated metal ceiling stamped with the damask motif is playful and contemporary, contrasted with the classic grandeur of a black marble floor.
Miu Miu Harbin Charter, Shop 1137, Charter Shopping Center, NO.106 An Long Street, Harbin Hei Longjiang Province 150016
