Prada opens its second store in Xian, China, inside the recently renovated, prestigious Modern Capital Printemps mall.
The 1066-square metre boutique, designed by architect Roberto Baciocchi, extends over one floor and presents women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.
The store front, stretching externally for more than 65 metres, and for 50 metres inside the mall, features a black marble-clad facade with two big entrances. Alternating light-boxes and windows create an interesting series of empty and solid spaces.
The entrance inside the mall opens onto the display area, devoted exclusively to the women’s collection and conceived as a series of areas featuring different settings.
The tone is set in the first room by the classic black and white-chequered marble floor, where soft green fabric-clad walls are the perfect backdrop for the display units in polished steel and crystal glass showcasing the leather goods collections.
A double hallway leads to an area where soft niches cut into the green fabric-covered walls showcase shoes and leather goods.
The next two areas are more intimate: the soft green fabric and the lightness of the transparent perspex shelves display the women’s ready-to-wear collections perfectly.
The setting is completed by green velvet sofas, crystal glass tables and coloured saffiano leather display units.
Mirrored walls with niches clad in soft green fabric feature women’s accessories.
The area dedicated to the men’s collections can be accessed from this last room or from the impressive external entrance.
The space devoted to luggage, bags and accessories is characterized by a black and whitechequered marble floor, with matching black marble walls.
The next area is dedicated to shoes and ready-to-wear, conceived as a series of rooms with irregular shapes, featuring decidedly masculine materials such as ebony for the walls and floor, and light terracotta leather for the seating.
Precious polished-steel and crystal glass counters and dark brown carpets complete the setting.