PUMA and Rhuigi present the second drop of their capsule collection celebrating classic Americana.
This coast-to-coast collaboration connects Rhuigi’s hometown of Los Angeles with the cultural melting pot of New York City. The diversity and cultural richness of New York’s five boroughs are the inspiration for the capsule and also the setting for the latest editorial.
Part Two of the capsule collection, focusing on the aesthetics of collegiate athletics and America in general, includes a Varsity Jacket, a Double-Layered Hoodie, and a new version of the PUMA Slipstream, all created in collaboration with Rhuigi. The “New York Worldwide” graphics on the clothing pay tribute to the music, style, and culture of the Big Apple, while the timeless green and cream color combination further evokes a vintage atmosphere.
The new PUMA x Rhuigi campaign celebrates a shared experience that unites all New Yorkers: the humble slice of pizza. The editorial, set at the family-run institution Lenny’s Pizza, features Kia Patrón (@kiaptron), Tyliv Bonaparte (@tylivbonaparte), and Lenny’s Pizza owner, Frank Giordano.
Rhuigi Villaseñor is the founder of the clothing label RHUDE, a brand that blends American iconography with nostalgic cultural references, culminating in a unique commentary on the city of Los Angeles. Villaseñor has made a name for himself with his reinterpretations of classics that draw from America, music, and street style.