Red: The Must-Have Color of Autumn-Winter 2023
Cover Photo: @Launchmetrics Spotlights


Between Mediterranean sensuality and daring, red, in its most intense shades, establishes itself as the trend color for the upcoming season.

Red Dominates the Runways: The Trending Color for Autumn-Winter 2023

Of all the colors that stood out in the Autumn-Winter 2023 collections, one has particularly captivated designers and fashion enthusiasts: red. Not just any red, but a very specific shade considered the “must-have” for the chilly season ahead: Fiery Red.

@Launchmetrics SpotlightsFendi Winter 2023
@Launchmetrics Spotlights
Fendi Winter 2023

This deep red, with undertones ranging from coral to burnt orange and brick, has set the runways ablaze from New York to Milan. We’ve admired it in the creations of Max Mara, Etro, and Valentino, who made it a cornerstone of their collections.

But red isn’t only a matter of designers. Pantone, the global authority on colors, crowned a scarlet shade, Viva Magenta, as the color of the year 2023. This decision was no coincidence, once again highlighting this shade as the standout for the upcoming months.

@Launchmetrics Spotlights Nina Ricci Fall Winter 2023
@Launchmetrics Spotlights Nina Ricci Fall Winter 2023

Red Passion is already sweeping the street style, with daring outfits and unexpected combinations. After all, red has never been a mundane color, known as it is for evoking burning passions and sensuality.

Perhaps this is why designers have chosen it to dress the women of the upcoming winter? One thing is certain, with its power, red conveys a message of energy and renewal, as well as class.

@Launchmetrics SpotlightsGucci Fall Winter 2023
@Launchmetrics Spotlights
Gucci Fall Winter 2023

Whether it’s a total red look or a simple accessory, this vital color promises to light up the winter of 2023 with charisma and elegance. A trail of Mediterranean sensuality, reminiscent of the much-loved “tomato girl” on social media, warms the colder months, offering a hint of passion.

@Launchmetrics Spotlights Fendi Fall Winter 2023
@Launchmetrics Spotlights
Fendi Fall Winter 2023

Cover Photo: @Launchmetrics Spotlights



On this website we use first or third-party tools that store small files (<i>cookie</i>) on your device. Cookies are normally used to allow the site to run properly (<i>technical cookies</i>), to generate navigation usage reports (<i>statistics cookies</i>) and to suitable advertise our services/products (<i>profiling cookies</i>). We can directly use technical cookies, but <u>you have the right to choose whether or not to enable statistical and profiling cookies</u>. <b>Enabling these cookies, you help us to offer you a better experience</b>.