The Autumn 2024 collection inspires new perspectives, as if through an animal’s eyes. Seeing from another being’s point of view is the first step in empathy – enabling us to treat them with more care and compassion. Stella McCartney is best-known for a unique perspective on fashion, never using animal leathers, fur, or feathers.
Every year, millions of birds are harmed or killed for fashion. Ostrich feathers are the most used of all wild bird plumes, with over one million killed annually for clothing and accessories. South Africa’s ostrich industry emits significant carbon emissions, with feather production and processing being more climate-intensive than skin production.
This season, Stella takes a bird’s eye view. Viewing the world from wild perspectives and different vantage points, structural constructions and straight edges are contrasted with enshrouding, fluid forms. The collection lookbook features Biopuff®, a regenerative alternative to feather down made from bulrushes in Cambridgeshire.
Sculptural and graphic shapes meet Couture-coded, clean minimalism, contrasted with untamed, frivolous embellishments and details. Feathers appear throughout the collection in cruelty-free materials. Iconic Stella tiger prints feature in neutral tones on timeless trenches, flowing maxi dresses, and airy knits.
The collection evolves with linear, lean columns in ribbed knits against cocooning cape sleeves in organic cotton poplin. Classic cruelty-free coats and jackets include vegan alternatives to fur made from 100% recycled materials. The earthy plumages of female birds inspire a nature-based palette.
Vegan innovations in Autumn 2024 bags include the iconic Falabella, reimagined with a hemp shell and BioPuff®. The Falabella also appears in plant-based, plastic-free MIRUM® and reptile-embossed and lead-free crystal evening editions. Footwear reinterprets this season’s play with silhouette and shape.
This season, 93% of ready-to-wear is crafted from responsible materials including forest-friendly viscose and GOTS-certified organic cotton and silk. Embroidery includes lead-free crystals.