In the international fashion landscape, a new brand is poised to revolutionize the denim market: Coreva Design. Born from Candiani Denim’s patented technology, Coreva Design will present exclusive collections made with natural and biodegradable stretch denim, eliminating the use of synthetic fibers and drastically reducing the ecological impact of the industry.
This innovative technology has the potential to transform the entire denim industry and position the Italian company as a player in sustainable innovation.
With the launch of the first collection scheduled for spring-summer 2024 just around the corner, Coreva Design has decided to precede the event with a series of capsule collections that amplify the brand’s values and communicate its identity.
After a successful collaboration with the American artist LP, aimed at promoting inclusivity and openness to change, it’s time for a new collaboration based on ethical and innovative principles: Coreva Design by Quid in partnership with Orange Fiber.
A harmonious fusion of fashion and social responsibility: The collaboration between Coreva Design, Progetto Quid, and Orange Fiber.
Artist Gabriela Giovanardi, Artistic Director and Project Manager of this collaboration, has created a unique project that combines the technical characteristics of Coreva Design, the social value of Progetto Quid, and the technological innovations of Orange Fiber:
Progetto Quid is a tailoring workshop founded by Anna Fiscale in Verona, which promotes the growth and reintegration into the workforce of people coming from vulnerable situations.
On the other hand, Orange Fiber is an Italian company that produces sustainable yarns derived from byproducts of the citrus industry, in line with the contemporary environmental standards required by the textile sector.
The capsule collection consists of four inclusive pieces in terms of gender and size, inspired by vintage items from Gabriela Giovanardi’s personal wardrobe: a workwear jumpsuit, cargo pants, a boxy shirt, and a sweatshirt. The fabrics used are a unique combination of Coreva denim and Orange Fiber, dyed with mineral pigments, ensuring low environmental impact production.
Gabriela Giovanardi, the face and voice of the campaign, along with the individuals from Progetto Quid who contributed to the creation of the products, represent a unique mix of innovative textile engineering, design, and ethics. This collaboration provides Coreva Design with an opportunity to add another piece to the sustainable revolution it is promoting in the industry.
Where to find it?
The Coreva Design by Quid capsule collection in collaboration with Orange Fiber is exclusively available at the Candiani Denim Store on Piazza Mentana 3 in Milan and on the official Coreva Design website (www.corevadesign.com). This retail location represents a symbolic place for denim innovation, as Candiani Denim, the family-owned company founded in 1938 and situated in the natural reserve of the Parco del Ticino, supplies some of the world’s most renowned fashion brands with its high-quality fabrics.
