Tiffany & Co. is launching their global collection, the Tiffany Lock, worldwide. In addition to the lock bracelets that were presented in the United States last September, the collection now includes a series of pink gold rings, earrings, and necklaces, with new variations to be revealed throughout the year. The Lock collection pays homage to the brand’s heritage while adding innovation to the bracelet with an elegant rotating mechanism that allows the jewelry to open and close.
The new Tiffany Lock campaign features K-pop superstar ROSÉ of the girl band BLACKPINK as the face of the collection. As an ambassador for Tiffany & Co., ROSÉ wears sparkling lock bracelets with diamonds, showcasing the versatility and bold statement of style in the collection’s design. ROSÉ, a symbol of the modern Tiffany woman, embodies the energy that aligns with the collection’s spirit.