Triumph is announcing the launch of TheNext 130 Years – a campaign that shines a spotlight on the importance of quality in the brand’s history and most importantly, quality as a priority for its future.
Due to recent world events, economic uncertainty has seen consumers curtail their spending on non-essential consumer goods, which has led to a significant shift in how we shop.
With consumers buying less, more and more emphasis is being placed on buying quality products that will stand the test of time.
As well as highlighting why good product quality matters – using materials and finishes that are made to last, as well as its fit expertise – Triumph will provide its consumers with the useful information needed to make educated purchases and to identify ‘quality’ as a way of reducing over-consumption as well as how to increase the durability of their purchases.
Whilst “TheNext130Years” celebrates the brand’s rich history and experience in producing high quality products and materials, it very much centres around how it continually looks to the future, focusing on how its ongoing research, innovation and commitment will enable it to continue offering even better products for its customers for the 130 years to come.
The initiative will be activated with the lead slogan: “Quality is our history and our future” to reinforce how its experience of the past 130 years will help to offer superior quality products in the next 130 years. As a responsible brand, it continues to look for new solutions, best quality materials and sewing techniques to ensure optimum quality and durability.
The campaign will be supported with a targeted social activation that aims to communicate the importance of shopping smarter directly with its consumers. “The Next 130 Years” will see Triumph share expert tips and advice on how to increase the lifespan of its products across multiple platforms, including social channels, e-commerce and via its customer database.
As part of its launch communication, Triumph has worked with art and design agency, Neighbour to produce a dedicated logo that incorporates the iconic Triumph crown surrounded by a protective shield, representative of its industry-leading status and commitment to upholding quality in all of its products.
By choosing quality, we can collectively limit product underutilisation and “The Next 130 Years”marks the brand’s ongoing commitment to putting quality front and centre for its future.