7 For All Mankind unveils its Fall/Winter 2014 Brand campaign with a continued promise to evoke emotion through iconic denim and fashion imagery.
The concept of the campaign is called #7OBSESSIONS and connects the idea of an obsessive relationship between a man and a woman with “a woman’s obsession with her jeans.”
#7Obsessions exposes the dark secrets within a relationship and new things to obsess about; from indie musicians to new blogs to the new 1984 boyfriend jean. 7 For All Mankind will share everything to obsess over and more.
Miranda Kerr’s star role was not just as model, but also collaborative partner. “Miranda was involved from the very beginning as we conceptualized #7Obsesseions. Her creativity and input was inspiring and her efforts have continued throughout the editing process.
She was involved to the very end.” says Andy Griffiths, Vice President, Marketing. Joining Kerr in front of the lens is Spanish model and actor, Jon Kortajarena. He has appeared in countless campaigns across the globe and even played a minor (yet memorable) role in Tom Ford’s directorial debut, A Single Man, where Jon’s rugged sensuality proved a perfect homage to the James Dean-esque archetypal of 1950’s sex appeal.