Triple Wimbledon champion Fred Perry founded his brand in 1952 and the Laurel Wreath has been adopted by generations of subcultures ever since.
What started out as functional, durable sportswear, soon became part of the British subcultural uniform.
Japanese streetwear brand A Bathing Ape ® was founded in 1993 which started by selling branded T-shirts and camouflage sweats in a small shop in Shibuya Tokyo.
With shop locations now all over the globe, the brand’s collaboration with Fred Perry follows the opening of their flagship store in London’s Mayfair.
The collection sees BAPE ® put their signature branding and distinctive camouflage on familiar Fred Perry silhouettes.
Fred Perry’s signature twin tipped polo shirt is reimagined with a printed camouflage front panel and gold trims. Made in Portugal and constructed from Fred’s famous breathable cotton pique, the polo shirt is available in blue and green camouflage.
The tricot track jacket – originally used for warming up on the tennis court – is available in two colourways: black with green camouflage and black with blue camouflage.
Both feature shiny gold trims and dual branding embroidery.
Fred Perry’s original white track tape is switched for black and gold, with alternating Laurel Wreath and ape branding.
Finally, Fred Perry’s Harrington gets the BAPE ® treatment, with printed camouflage sleeve panels and lining. Signed off with shiny gold trims and dual branding embroidery.
The Fred Perry x A Bathing Ape ® collection is available to purchase in BAPE ® ’s Mayfair shop from Saturday 19th June and online at fredperry.com and bapeonline.com from Saturday 26th June.