Massimo Dutti is redefining the foundations of its creative concept by developing a collection of self-care products that joins an offer increasingly aligned with its brand values.
Named Body Care Collection, this is a line whose philosophy is based on the values of self-care and exclusivity.
On the one hand are four fragrances created from an exclusive selection of natural, pure and environmentally friendly ingredients, which will be presented in eau de parfum format and will be available in two sizes (50ml and 100ml).
Four different, gender-neutral formulas that make labels a thing of the past and place the focus on a unisex product.
To make it easy for the customer to identify them, each fragrance has been associated with a color from the range of neutrals with which the brand is identified, a neutrality that favors their placement in any space.
On the other hand, the self-care line has been created as an ode to those who share a love of conscious cosmetics, natural beauty and wellbeing.
The line includes a hand gel, as well as a hand and body cream, made from carefully selected ingredients to complete a range that lacks nothing in detail.
The way they work together is a genuine solution for revitalising and protecting the skin.
Another important element in the creation of this new body care line is the packaging.
Designed with the utmost care, its identity is a reflection of the brand’s modern DNA and conveys the perfect values to satisfy a consumer hungry for innovation and uniqueness, who prioritizes product quality and exclusivity.