Max Mara: Unconventional women who redefined the concept of beauty
Max Mara Spring Summer 2015.


Dominique Sanda in ‘The Garden of the Finzi-Continis’ and Anjelica Huston in the Max Mara campaign images taken at the Grand Hotel et de Milan in 1971. These style icons are the inspiration for Max Mara Spring Summer 2015.

Unconventional women who redefined the concept of beauty, like those described in Serge Gainsbourg’s ‘Laide Jolie Laide’-which features in the soundtrack- inspire a new and unexpected kind of femininity; youthful, strong, confident and polished.

Micro floral and geometric prints are transformed from pretty and bourgeois into sleek and modern.

Max Mara Spring Summer 2015.

Blocked in opposite combinations and with tennis inspired contrast bindings they feature in figure hugging pleated georgette dresses and T shirts, calfskin coats, tough cotton gabardine and voluminous ankle length matalasse skirts.
The new material of the season, Alcantara, treated like suede for glam military jackets, summer trench coats, blousons and smock effect pleated skirts. MaxMara’s staple double face material is refashioned into fluid duster coats and cabans with the new feminine mood.

Max Mara Spring Summer 2015.

The silhouette is sinuous, but with a strong shoulder line. Hence the Gainsbourg style pinstripe linen jacket with its flirty skirt. The collection works in two lengths; above the knee and mid calf.

For evening, the most feminine georgette is cut into military blousons and trench coats. Satin bound tuxedos , Alcantara wrap dresses with D ring belts also feature, all in black: ‘dipped in darkness’, the words used by David Bailey to describe Anjelica Huston’s beauty.

Sandals and printed boots-the season’s newest accessory- with lacquered white heels, the new bags and cloche
hats punctuate the season’s message.


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