Emporio Armani SS 2015: Blue is the Code
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Cornflower blue finds itself centre stage as the main hue for the new Emporio Armani collection.

Cornflower blue finds itself centre stage as the main hue for the new Emporio Armani collection. This profoundly intense shade of blue lends each garment significance, evoking a style and modernity that supplants any notion of that which is overly classic.

Paired with optical white and a white that fades to grey, it creates a synthesis of plays on colour and underlines a feminine silhouette that is dynamic with a sporty look.

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Profiles, stripes and maxi-stripes punctuate variable shapes, from shorts and voluminous trousers to a curled skirt that the contrast between white and blue renders particularly striking.

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Surprising contrasts of materials accentuate the lightweight nature of the collection and its dynamism; for example, crisp and invigorating cotton paper paired with semi-transparent pvc that, seemingly with movement, comes out from under faded cornflower-blue skirts is seen in fit-and-flare dresses and precise forms in a transparen quality that also has substance. pvc is also found in accessories, primarily in bags and sporty footwear.

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