PUMA, the sportswear giant, is preparing to launch two internationally-minded capsule collections that celebrate music and female sports in a super fashionable way.
The first, in collaboration with legendary designer Dapper Dan, pays tribute to PUMA’s Harlem roots and expression through style and design.
The second, in collaboration with Paris-based label KOCHÉ, offers a new vision of activewear, blending performance and lifestyle. Whether you’re an athlete or a fashion lover, these collections offer you the opportunity to express your unique style and experience Harlem and Paris through their luxury designs.
“PUMA and Dapper Dan team up again”
The collaboration between PUMA and Dapper Dan continues with a new, highly-anticipated launch after the success of the exclusive release for Kith in October 2022.
The limited five-piece collection combines PUMA’s sport heritage with Dapper Dan’s exquisite craftsmanship in clothing and footwear. Inspired by the idea of a pre-game runway, the collection features a reinterpretation of the classic Clyde sneaker, a T7 tracksuit with PUMA x Dap logo mania, two T-shirts, and a reversible padded jacket with PUMA’s powerful Dap representation, rhinestones, and the collaboration logo.
Dapper Dan, a design pioneer since the early 80s, draws inspiration from his Harlem roots for this capsule, paying homage to the vibrant period of his community through jazz and his incredible cars. To coincide with the launch, Dapper Dan also redesigned the interior of the PUMA jet with PUMA x Dapper Dan print and accessories with co-branding logos.
“PUMA x KOCHÉ: Celebrating Women in Sports through Performance-Oriented Capsule Collection
For the first time together, PUMA and the Paris-based label KOCHÉ offer a new vision of activewear, blending performance and lifestyle. Founded in 2015 by Christelle Kocher, KOCHÉ stands out for its traditional French know-how and craftsmanship, updated with a modern fashion vision that promotes diversity.
For this collaboration, Christelle Kocher applied her couture expertise to an activewear collection, made up of 15 models in recycled performance fabrics and organic cotton, with a neo-futuristic palette and reflective treatments.
Basic sports garments have been reinterpreted in a couture key through construction and details, accessories complete the look. The collection aims to support women in the sports space and motivate them to claim their place.