U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is celebrating Earth Day on April 22 with the official global launch of USPA Life™ the brand’s long-term sustainability program, that includes significant global product initiatives.
With some 1,100 locations across 180 countries, U.S. Polo Assn.’s long term commitment to the improvement of the environment with USPA Life will make a meaningful impact over time.
Customers will be able to recognize USPA Life products with new branded hangtags and know the item was made with materials and processes that are ultimately better for the environment, including production methods that reduce water waste and/or environmental pollution.
This next generation of sustainable U.S. Polo Assn. products is part of U.S. Polo Assn.’s Spring 2021 Collection in certain stores and online now.
- Polo shirts and other apparel made from high quality recycled yarns and Better Cotton Initiative (BCI) sustainable cotton
- Denim produced with yarn made from recycled water bottles
- Packaging and hangtags produced from recycled materials
- The Vega 141 shoe is the flagship model of the USPA Life campaign for US polo Assn’s Spring-Summer 2021 footwear collection. The upper part of the shoe is made by a ecofriendly leather created with hydrophilic polymers instead of chemicals. Vega 141 is a shining example of the leading brand’s corporate initiative that guarantees modern styling and high-quality materials while not harming the environment.
“U.S. Polo Assn. has been working on sustainable fashion for several years and the launch of the USPA Life initiative is yet another step in our global sustainability journey.
Most recently, we have taken a more global and holistic approach by engaging our partners around the world and working on longer-term sustainability practices and goals,” said J. Michael Prince, President and CEO of USPA Global Licensing Inc., which manages the multi-billion-dollar U.S. Polo Assn. brand.
Earth Day is celebrated annually on April 22 to demonstrate support for environmental protection and to raise broad awareness about climate change and global warming.
Earth Day’s mission is to diversify, educate and activate the environmental movement worldwide.
The day inspires people to embrace protection of the environment and to focus on the need for conservation. From its inception in 1970, Earth Day events are now coordinated globally by Earthday.org and include one billion people in more than 193 countries, recognized as one of the largest civic events in the world.