The rarefied world of Haute Couture and the refined ease of premium denim are an unexpected combination. Unlikely matches, however, produce powerful results. 7 For All Mankind teams up with Giambattista Valli to create a decisively contemporary capsule collection that marries Valli’s own attention to cut, proportion, construction and posture with 7 For All Mankind’s quest for perfect shape, immaculate fit, luxurious fabric.

Giambattista Valli sums the essence of his style as: timeless, ageless, effortless. 7 For All Mankind shares the same values, with an emphasis on innovation. Adding luxury to the world of denim makes for a challenging creative dialogue.

“Denim fascinates me, as I am naturally drawn to exploring new grounds. In this respect, 7 For All Mankind is an excellence, so pairing with them came as a natural choice” says Giambattista Valli. “I used denim as a canvas onto which project my vision, thinking of a decidedly young, multicultural clientele of glamorous Valli girls. I worked on both shapes and fabrics, delivering jeans with a strong identity, quite unique for cut and treatment”.

The collection merges Valli’s signature with 7 For All Mankind’s leadership in the contemporary segment, reinterpreting the high waist skinny and wide-leg flare styles through sharply feminine cuts, colors and prints.

“Giambattista Valli’s unique and fresh point of view is unparalleled, especially when coupled with his foundation and start in the design world,” says Barry Miguel, President of 7 For All Mankind. “His interpretation of denim is quite remarkable and I love the way he has merged his Haute couture world with our world of denim.”

The collection is divided into two deliveries. The first one, out in mid-February, revolves around the intense glamour of red, one of Valli’s definitive hues, and the graphic seduction of animal prints, culled from his Haute couture animalier motifs. True to the number so synonymous with the brand itself, the high-waist skinny will be offered in 7 different shades of matte-coated red denim – from pink to rouge noir, in texture cunningly akin to lipstick – and several animal prints. A mini-dress, sleeveless top, flared top, shorts and jacket are also offered in similar fabrications. Denim in 7 different shades of blue, a handful of bright neon hues and sprinkles of sangallo lace make up for the second delivery, out in May, which also includes hi-wasted flares, a playsuit, a bomber and a peplum top.

The seamless marriage of atelier shape and denim creates an electrifying tension that conveys a vibrant idea of fresh, metropolitan elegance, which is highlighted by immaculate attention to detail. Denim is worked as a luxurious medium: fabric-dyed or fabric-bleached, it gives each piece a never-before-seen character, with gros grain trims used for closures and tags adding another luxurious treat.

Priced from $350 to $650 (from €280 to €530), the collection will be launched globally through 7 For All Mankind retail stores, top department stores and multi-brand stores worldwide, and will also be available through the 7 For All Mankind web channel.

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Last update: il 11.11.2014