Miu Miu continues its expansion in the United States opening a new prestigious store in the Design District of Miami, an area known for its innovative fashion, architecture, interiors and dining.
The space, designed by the architect Roberto Baciocchi, extends over two floors and a total surface area of 505 square metres and is dedicated to accessory, bag, footwear and ready-to-wear collections.
A transparent plate glass façade backed with perforated metal curtain expresses the pioneering style of the Miu Miu brand. Geometric bands of black marble, windows and light boxes interrupt its shimmering surface.
An entrance clad in more black marble leads visitors onto the ground floor which is divided into three large rooms, offering bags, accessories and footwear. Walls are covered with iconic gold damask fabric and floor-to-ceiling mirrors. Modern display niches backed with damask and edged with polished steel showcase the product at its very best.
The first floor, which is principally home to women’s ready-to-wear, is reached via an elegant staircase, again clad in black marble. Miu Miu damask, mirror and fabric display niches ensure harmony across storeys.
Palladian marble and beige carpeting and a ceiling covered in white painted canvas are both refined and luxurious.
Rooms are finished with centrally placed glass counters with fine metal frames and lounge areas furnished with velvet mohair seating in a soft colour palette all of which contributes to an atmosphere that is both rich and quintessentially feminine throughout.
Miu Miu Miami Design District, 190 NE, 39th Street, Unit 115, 33137 Miami, FL