Brosway Italia is set to further its expansion project and become the number one fashion jewelry brand in the United States with the opening of a new flagship store in Las Vegas. The store will be located in the Grand Canal Shoppes of the Venetian Hotel, currently occupied by Alex and Ani, and will feature a modern and colorful design that reflects the brand’s ethos.
According to Beatrice Beleggia, CEO of Brosway Italia USA, the location was strategically chosen due to its visibility and its position in St. Mark’s Square inside the Venetian Hotel. The expansion plan was designed by Giovanni Feroce, former CEO of Alex and Ani, who is responsible for the brand’s launch and growth in the American market. Feroce stated that in the fashion jewelry industry, there are only two major players in the United States, Brosway Italia and Pandora, which will now be positioned side by side for all to see.
The Venetian Hotel is also the location of the JCK Show, the most important industry fair with over 2,300 exhibitors and more than 30,000 visitors annually. “The founder and president of Bros Manifatture, Lanfranco Beleggia, has worked hard for the last 40 years to build a solid company and an internationally renowned brand that could become number one in the world, and this is a testament to his strength and attention to detail,” said Feroce.
Brosway Italia is part of the Bros Manifatture Group, which has been operating in the jewelry industry for over 40 years and is present in 30 countries with thousands of sales points and hundreds of employees. The official opening of the new Brosway Italia flagship store is expected in early Autumn 2023.
