The Lunar New Year is approaching (starting Sunday, January 22) and with it the opportunity to celebrate Chinese culture and wish each other good luck and prosperity for this 2023.
The animal of this year is the Water Rabbit, which, with its quiet and contemplative nature, inspires us to choose clothing and accessories that reflect this sensitivity. The traditional colors of the Chinese New Year, red and gold, are the most popular and can easily be incorporated into our wardrobe.
As every year, fashion pays tribute to the tradition of the Lunar Calendar and Asian culture with stunning capsules, accessories, makeup, jewelry, and design, all inspired by the New Year. During the 16 days of celebrations, major cities are lit up with red lanterns and store windows are decorated in this color, symbol of good omen. In the window? Damn cool accessories that combine aesthetics and tradition.
Don’t miss the opportunity to celebrate the Chinese New Year with a fashionable and sophisticated wardrobe, you can be inspired by the capsule collections that pay homage to Asia and its millennia-old culture, as well as wearing something lucky, which, let’s admit it, never hurts.
RARE, a brand hailing from Venice but with an eye towards the East, playfully incorporates the symbol of the rabbit in their Spring-Summer 2023 collection. The image is composed of the brand’s four letters and a central double R symbol, all hand-painted with exquisite details that herald a happy holiday season. The garments, both practical and functional, are embellished with stylish details that lend versatility, such as the reversible down jacket featuring one side printed with the Year of the Rabbit and an embroidered rabbit logo.
Let’s discover them together!
Prada is celebrating the start of the Year of the Rabbit with the “Memories of Beauty” campaign, an ode to memory and sharing happy moments related to Chinese New Year. The campaign features renowned singer Cai Xukun, actress Chunxia, actor Bai Yufan, and model and actress Du Juan. Images captured by emerging photographer Nick Yang show the stars alongside tangible objects that become the focal point of unique and personal stories. In addition, Prada presents an exclusive selection of clothing, bags, shoes and accessories for men and women. Among the proposals for her, the new Prada Moon bag stands out, a contemporary reinterpretation of an iconic model from the 2000s, characterized by harmonious and decisive lines. For men, there are velvet garments, twill jackets with a rigorous design, brushed leather loafers, square-shaped bags with the Prada triangle logo printed on them and important-volume nappa sneakers.
Ferragamo celebrates the Year of the Rabbit with an edited selection of ready-to-wear styles and iconic accessories combining the traditional Chinese culture with the House’s aspiration for a propitious and peaceful 2023.
Clé de Peau Beauté celebrates the Year of the Water Rabbit with a new limited edition of The Serum, a serum that awakens the natural intelligence of the skin for a fresh, smooth, and radiant appearance. The elegant and refined packaging evokes Chinese traditional colors and oriental culture, with the red bottle decorated with peonies and golden leaves, symbols of good luck and prosperity.
Miu Miu is celebrating the Lunar New Year with a campaign that exudes charm and elegance. Brand ambassador Qui Tian and actress and singer Amber Kuo star in the campaign, showcasing their urban and contemporary looks.
In the shots, the precious Miu Miu creations are illuminated by a radiant light that welcomes the Year of the Rabbit with bold designs and refined details. The looks convey a relaxed yet elegant attitude, highlighting the feminine and magnetic silhouettes of the bags, accentuated by beams of light that add a special aura to festive moments.
HUI merges Chinese culture with a Western aesthetic, offering clothing perfect for celebrating the upcoming Chinese New Year. Using traditional colors like red and gold, symbols of luck and prosperity, HUI’s creations are a perfect blend of two worlds. The collection includes items such as twisted jackets, laminated cargo pants, and minijumpsuits with Chinese-inspired details, perfect for celebrating the Year of the Water Rabbit in style and tradition.
@Press Office
