Dsquared2 launches a tailor-made digital presence


“We wanted to connect to our customers through stories and photos, and allow them a close-up experience of the Dsquared2 world. Our new site draws the customer closer to the brand,"

Dsquared2 launches a tailor-made digital presence with a new website that captures the brand via new technology and sophisticated design.
Set to go live, Dsquared2’s new website encapsulates the brand in a new look and user experience. The stylistic, modular design seamlessly melds Dsquared2’s brand message and ecommerce store.

“We wanted to connect to our customers through stories and photos, and allow them a close-up experience of the Dsquared2 world. Our new site draws the customer closer to the brand,” said Dean and Dan Caten, designers and founders, Dsquared2.

The founders, owners and designers behind Dsquared2’s vision for new website connects to users via editorial content and imagery, inviting them into a behind-the-scenes look at the fast-paced, modern global fashion brand. Next year, the site will encompass engaging lifestyle editorial through the distinct voice and attitude of Dsquared2. Inspirational sections on music, art, cinema, food and travel will transmit new aspects of the brand’s personality.


Custom-built exclusively for Dsquared2 by creative agency Code and Theory, the site is optimized for all computer screens, mobile and tablet devices. The site’s superior, modern design allows a fluid transition from each fashion season, with a focus on engaging the user via an immersive platform with multiple visual and content modules.

The website’s diverse sections dedicated to men, women, kids, fragrances and eyewear where ecommerce aspects are creatively and smoothly mixed with dedicated content and videos. The Brand section of the website allows users to browse through editorial, interact with imagery and watch live stream Dsquared2’s fashion shows. To encourage social activity, each piece of content is sharable. The brand’s social media platforms, including an Instagram module are embedded into the site to give users further insight into Dsquared2’s world.

“We designed Dsquared2’s new website to capture the brand’s values and vision, immerse new and loyal customers in the Dsquared2 lifestyle, and enable any user an easier way to search, explore and buy on any device,” said Blundstone Osterberger, Managing Director of Code and Theory’s London office.

Developed by YOOX Group, the new DSquared2.com website integrates editorial content and product in a clear intuitive graphic interface. The end result is a powerful customer experience where the fruits of the designers’ stylistic vision can be quickly and easily bought. A new ‘Quick buy’ feature and the integration of social networks allow Dsquared2 fans around the world to get in on the action. The launch of the new Dsquared2.com website will welcome for the first time customers from Singapore, the United Arab Emirates, Hong Kong, Cyprus, Serbia, Vietnam and Taiwan.

“The new Dsquared2.com underlines the brand’s position as an early internet adopter and the collaborative relationship between YOOX Group since 2011. By leveraging on our expertise, talents and infrastructure the result is they are now even more ahead of the e-commerce game in terms of providing an entertaining shopping experience and generating significant business,” said Federico Marchetti, Founder and CEO, YOOX Group.



On this website we use first or third-party tools that store small files (<i>cookie</i>) on your device. Cookies are normally used to allow the site to run properly (<i>technical cookies</i>), to generate navigation usage reports (<i>statistics cookies</i>) and to suitable advertise our services/products (<i>profiling cookies</i>). We can directly use technical cookies, but <u>you have the right to choose whether or not to enable statistical and profiling cookies</u>. <b>Enabling these cookies, you help us to offer you a better experience</b>.