Versace arrives in Rio de Janeiro opening the first Direct Operated Store which unravel in Brazil the store concept created by Donatella Versace in collaboration with the English architect Jamie Fobert.
The boutique occupies an area of 130 square metres, skilfully blending the opulence and traditional architectural values of Italy with the dynamism and energy of Versace today. Marble mosaics, brass and perspex create a luxurious and contemporary ambience in which to present the Versace prêt-à-porter collections and accessories for men and women.
A meeting point between the past and the future, the boutique features mosaic floors inspired by Byzantine churches of the Ninth Century, in contrast with perspex walls and shelving that seems to float in mid-air.
The circular pathway of the mosaic floors follows the flow of the walls. Brass stars among the elements in metal, emphasising the mood of supreme luxury that defines the boutique.
Donatella Versace has designed for the Rio de Janeiro opening a limited edition of the iconic Signature bag – Olá Versace. This special edition is the epitome of luxury and glamour with an artisan touch, with gold studs and trimmed with hand-woven leather, embellished with a sophisticated combination of different materials and colours. These details enhance the key motifs that have made the Signature such an icon. The Olá Versace bag is available in multicolour calfskin or in precious python skin in gold. Each exclusive piece within the special edition comes with a detachable leather tag inscribed in gold Olá Versace.
“I just adore the design concept of the new Versace Stores, which pays tribute to Italy’s cultural heritage. In fulfilling this project Jamie Fobert has created a space in which the new Versace spirit can take flight. For me the boutique suggests an uninterrupted dialogue between our past and our future, between me and Jamie Fobert and obviously between Versace and our clients”, observes Donatella Versace.